Step 1: The ListĬloseup of index cards for business school or home organization organize names information I’m going to discuss the list, the creative, the frequency, the postage, the fulfillment, and the tracking & analytics. Now that I’ve explained why direct mail is important, let’s get into the anatomy of what it takes to have a successful direct mail campaign. Not many people know that you can upload your list using The Neighborhood Connection to target your actual direct mail list on Facebook, Instagram, and Google! For example, Facebook, Instagram, and Google Display ads are great touchpoints. When marketing to home buyers and sellers, you should follow up with them through multiple channels. The more touchpoints you have with a prospect, the better. Direct Mail Shouldn’t Be Your Only Lead Gen Channel For direct mail, the deal is in the later touches. The old adage in business is, the fortune is in the follow-up. Direct Mail For Real Estate Agents Is A Marathon, Not A Sprint Direct mail generates highly qualified leads who are usually motivated to sell. That’s because direct mail doesn’t generate a huge list of leads that requires a ton of your time to sift through and weed out all of the unqualified prospects. It’s About QUALITY Of Leads, Not QUANTITYĭirect mail isn’t something that is going to flood your phone with calls, but it will help you land leads that have the most profit potential in your market. However, there are a few things that you need to know before starting a direct mail campaign. Targeted correctly, these homeowners are much more likely to respond and are a higher quality lead, than any lead you will get from a Facebook ad, for example. In 2018, the direct mail response rate for house lists was an incredible 9%! This is also the highest number for house lists since the report started and is nearly double from the previous year. This is significantly higher than in 2017 and the highest since the report started in 2003! Well, according to the AMA/DMA Response Rate Report in 2018, the direct mail response rate was 4.9% for prospect lists.
You might be thinking, “Isn’t direct mail a little old-fashioned?” or “Why would I spend money on direct mail when I can do it online?” Why? Because this method of marketing has been tested and consistently proven to work extremely well in the real estate industry. So we’ve created the Ultimate Guide To Real Estate Direct Mail. Every time that we poll top real estate agents about their most effective marketing techniques, direct mail is always one of the top three on their list. Whether you are an established realtor or new to real estate, there’s one thing that’s for sure: You’ve heard about direct mail and know someone that is crushing it with this tried and true marketing technique.
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