(Currently watching all of Wahlburgers bc Alaina is trying to get Jocelyn’s native Boston accent perfected.)
#Bijou candle tv
On a more basic level it’s morning podcasts, coffee, and always having reality TV playing in the background when we work. GC: What fuels your ability to run a business?īC: On a larger level it’s the fact that we work with amazing people that are so motivating and amazing. It can be difficult to do, but once you’ve explored all your options in business you can truly make the best decisions by listening to your instincts. GC: What have been some of the biggest lessons you’ve learned from running your own business?īC: I think, of course, it’s important to get feedback from all different sources, but at the end of the day, it’s really important to trust your gut and listen to yourself. Our vessels are a gorgeous milky glass with a 22karat gold rim, we’re using 100% soy which allows a long clean burn, our fragrance load is stronger and we are now entirely made in the USA. We really want to give our customers the BEST of the best and with the revamp, we really feel we did that. It became difficult for us to control the quality, and because of the vessel we were limited in what kind of wax, scent load, and shapes we could develop.
Originally we used resin vessels and offered refills for them. GC: Bijou Candles recently went through a revamp, tell us about that process and why you decided to do it?īC: We have some amazing customers that have been with us since 2014. It’s something that you can have just for you! Also, it’s something you can enjoy on your own and not feel like you have to save it to impress you guests. We want to make that luxury experience something you can actually enjoy and not feel guilty. It’s the best.īC: We’re bringing luxury candles to the people! Candles are made to be burned and it pains us to see expensive candles sit around unburnt waiting for a special occasion. GC: How did you get into the industry you’re in?īC: Alaina started a tableware company with her mother in 2011 and Bijou was sort of a natural parallel in the home industry.īC: We get to work with each other and our best friends, and create products that make us and our customers happy. We are all about focusing on positive energy and treating yourself!īC: Bijou was born in 2014 from a desire to make our candle obsession a job. We want to make beautiful looking, wonderfully scented, long lasting candles that don’t break the bank. GC: Tell us about your brand, what do you do?īC: Bijou is an affordable luxury candle line. Name & Title: Alaina Young Drew, Founder and Creative Director & Jocelyn Young Drew, Co-Founder & Fragrance ConnoisseurĮducation: Alaina – University of Richmond Jocelyn – The American Musical & Dramatic Academy, Aveda Institute Keep reading for our Q&A with the Founders of Bijou Candles from New York City: After all, who can deny a luxe, beautifully-scented candle to elevate your living room, bedside table, or, heck, even your bathroom? NYC-based married couple, Jocelyn Young Drew and Alaina Young Drew know what it’s like to blow your salary on fancy candles all too well.Īfter getting tired of spending all of their hard earned cash on high end candles (that, ultimately “seemed too precious to burn”), the two decided to create an affordable luxury candle brand of their own called Bijou Candles.įor our second instalment of #FounderFiles, we caught up with the women behind Bijou to find out more about what it’s been like to create and nurture their “moon child”(aka joint business venture) that recently went through a major makeover. I've shipped a candle out directly to a friend last minute as a gift and it arrived within one week.Jocelyn and Alaina, the Founders of NYC-based Bijou CandlesĪn obsession with candles, and even “candle hoarding” is something that many of us can relate to. They're still a quite small business and are doing a great job with fulfillment for their size. The founders are a queer married couple and the ingredients/materials are all ethically sourced. I have multiple collections proudly displayed in various room of my home.Īnother thing I love about these candles is that the brand is value aligned for me. They all make my house smell so magical and they look beautiful.
My favorite is the "Dolly" candle which is scented with Peach and Lily. Each candle is named after a women in pop culture history-from Sabrina the Teenage Witch (Mystics Collection) to Stevie Nicks (70s Icons Collection) to Audrey Hepburn (Starlets Collection)-with the scents invoking the essence of that icon.
The scents are all well balanced, unique and complex. They're by far some of the most potent smelling candles I've ever purchased without being overly perfumed or too powerful.
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